Format: (eBook)
ISBN 13: 9780989500609
Publisher: John A. Weber
Publication Date: 08/06/2013

Growth Juice  was written to help companies realize continuous growth of sales and profits.  This is accomplished through combining time-tested growth planning concepts, frameworks and practical planning perspectives with the popular Solution Selling® system.  The book provides a hands-on view of Solution Selling®, including characters introduced along the way provide a lively, entertaining story-line.  The final section considers how to convert one profitable sale at a time into steady overall sales and profit growth.  Combining the Solution Selling® system with the critical planning perspectives laid out in the first section yields an effective formula for achieving continuous sales and profit growth.

About the Author

John A. Weber (Ph.D., University of Wisconsin), is Emeritus Professor of Marketing at the University of Notre Dame where he has been teaching for over forty years.  He has published over sixty articles, monographs, books, and computers programs on planning corporate growth. 

John has worked with over two hundred major firms - among them more than thirty Fortune 500 companies - helping them to identify and pursue new sales and profit growth opportunities.  Corporate clients have included General Electric, AT&T, IBM, 3M, Xerox, Bristol-Myers, International Paper, Bell South, Miles Labs, Pioneer Seed, Honeywell, Mastic, Nekoosa, Bradley, Thomaston Mills, Kellogg, Certainteed, Uniroyal, Whirlpool, American Greetings, Square D, Cabot, Richards Medical, Continental Can (JSC/CCA), Camshaft Machine, Adria Labs, Jeld-Wen, Dukane, Gould, Hammermill, Sears, Federal Express, Union Camp and many other companies manufacturing and marketing a wide range of industrial and consumer products and services.

Professor Weber is a certified instructor of Solution Selling®.  This Growth Juice book presents his interpretation of the Solution Selling® system, without SPI’s carte blanche endorsement of all the specifics of that interpretation.