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Adapt or Fail

Process with Power

By Michael J. Nick
Print Versions
Price: $17.95
eBook Versions
Price: $9.99
  (ePub format used on: iPad, Nook, etc.)
Price: $9.99
  (Mobi format for the Kindle)

Format: Softcover
ISBN 13: 978-1-63505-011-0
LCCN: 2016900246
Trim Size: 6" x 9"
Number of Pages: 242
Publisher: North Loop Books
Publication Date: 3/22/2016


Today’s millennial is tomorrow’s buyer. Millennial customers are more informed and skeptical, and their way of buying is completely different than Gen X’ers and Baby Boomers. This means that sellers must adapt—or risk being left behind.

In Adapt or Fail, top sales executive Michael Nick teaches you how to:

• Identify and communicate with key decision makers (especially millennials)
• Understand the buyer’s process from the inside out
• Manage your digital presence to maximize interest in your product
• Focus your sales effort on the deals you can win

Adapt or Fail is the single guide that can help you better understand your customer, have more confidence throughout the buying process, and most importantly—close the sale. As Nick writes about deals closed in the past, “Many of these projects failed because of the buyer’s lack of a deep understanding of their issues.” Adapt or Fail ensures your customers will make the right decision, every time!

Michael Nick is an international leader and expert in sales process and enablement. Founder of the ROI Selling program, Michael has worked with Rockwell Automation, Fiserv, Autodesk, HewlettPackard, Emerson, Compuware, Ingersoll Rand, Bomgar, and Microsoft Great Plains, and has been published in Selling Power, Sales & Marketing, and Top Sales World magazines. In 2015, Michael was named for the third year in a row as one of the top 50 most influential sales and marketing leaders in the world by TSW—for the third year in a row, and he ranks in the top 50 sales gurus as listed by Sales Guru. Michael is the author of three best-selling books: ROI Selling, Why Johnny Can’t Sell, and his latest Amazon top-ten business book, The Key to the C-Suite.

Format: ePub
ISBN 13: 978-1-63505-013-4
Publisher: North Loop Books
Publication Date: 3/22/2016

Format: MOBI
ISBN 13: 978-1-63505-012-7
Publisher: North Loop Books
Publication Date: 3/22/2016

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